Beaches launches US$150m Turks and Caicos village as Caribbean resort expansion begins

Beaches Resorts has introduced its US$150 million Treasure Beach Village in Turks and Caicos, a project company leaders are presenting as the start of a broader push into new design concepts and Caribbean expansion.

The all-suite addition at Beaches Turks and Caicos was launched over the weekend at a major event attended by international visitors, media representatives and entertainers. The village brings 101 multi-bedroom suites, six additional dining options, a 15,000-square-foot lagoon-style pool and leisure features such as the Pinta Food Hall and Starfish cinema.

Beaches Executive Chairman Adam Stewart said the development is the company’s first complete example of its next resort format, which he called “Beaches 2.0”. He described the approach as more contemporary, focused on multi-generational travellers and built around experience-led luxury tourism.

Treasure Beach Village is also the first finished development under a planned US$1 billion Beaches Resorts expansion across the region, as the company moves ahead with a long-term growth programme in major Caribbean destinations.

“This is the first of five new resorts,” Stewart said. “Next year, we will open Beaches Exuma in The Bahamas. The year after that, Beaches Barbados. The year after that, the new Beaches in Jamaica. And then the year after that, St Vincent and the Grenadines.”

Stewart said the roll-out schedule was deliberate, allowing the company to maintain standards while widening its Caribbean footprint. He also indicated that the Treasure Beach Village model would guide future resort developments.

He noted as well that Sandals and Beaches properties already in operation will continue to receive investment, with upgrades and redesign work expected across the group as part of the wider transformation plan.

The opening comes as Beaches sharpens its focus on luxury family holidays and large-scale experience-based tourism, with greater attention on modern accommodation, expanded dining and planned entertainment spaces.

Jamaican Prime Minister Dr Andrew Holness, who was a special guest at the weekend launch, used the event to speak about the economic importance of Caribbean businesses growing beyond their domestic markets.

Holness said Jamaica’s “national wealth” should not be measured only inside the country’s borders, pointing to Jamaican-owned companies that now operate across the region and internationally.

“We need to understand what national wealth is… The national wealth also includes the Jamaican private sector who are grown in Jamaica, who innovate in Jamaica, and who export to other countries regionally,” Holness said, citing Sandals Resorts International and GraceKennedy as examples.

He likened the growth of those businesses to the path taken by multinational corporations, saying Jamaican companies are increasingly serving as regional economic drivers through employment, the movement of talent and overseas earnings.

Holness also addressed tourism employment links across the Caribbean, noting that Beaches and similar brands continue to create opportunities for Jamaicans working overseas, including in Turks and Caicos, where Jamaicans make up a notable share of the hospitality labour force.

The launch weekend included beachside activities, fireworks and live performances, with guests such as Taye Diggs, Jesse Eisenberg, Chad Michael Murray, Boris Kodjoe, Kelly Bensimon and Abbey Romeo in attendance.