Cabana Beach Daze Evolves Into ‘Cabana Day Club’ for 10th Anniversary Staging

Luxury event brand enters a new era with elevated brunch experiences, premium lounges, and immersive vibes at Dunn’s River Falls

Event Promoter and CEO of Ascend Innovations Warren Clarke, and the Mayor of St. Ann Michael Belnavis shake hands

After a decade of curating premium lifestyle experiences on Jamaica’s north coast, Cabana Beach Daze is entering a new chapter as Cabana Day Club. The rebranded event series will celebrate its 10th anniversary on Labour Day, Monday, May 25, 2026, at the Gardens at Dunn’s River Falls.

The official launch was held on Friday, May 8, at Plantation Smokehouse, where tourism officials, members of the Jamaica Constabulary Force, partners, and supporters got a first look at the brand’s evolution.

Event Promoter Warren Clarke, State Minister in the Ministry of Tourism, Tova Hamilton and Project Manager at Ascend Innovations Chenoweth Smith

Known for its lively atmosphere, premium cuisine, and fashionable crowd, Cabana has grown into a staple event brand over the past decade. Promoter and Ascend Innovations CEO Warren Clarke said the move to Cabana Day Club reflects the brand’s natural growth and the evolving tastes of its audience. “Over the years, we realized that the beach setting, while beautiful, created limitations on the kind of experiences we wanted to offer our patrons. Our audience has evolved. They wanted more curated brunch-style experiences, more luxury, more atmosphere and more opportunities to connect with the brand while having a good time. Cabana Day Club gives us the flexibility to deliver that without being confined to one type of environment.”

Set against the lush surroundings of Dunn’s River Tranquility Gardens, this year’s Cabana Day Club promises a luxury escape centered around premium cuisine, top-shelf drinks, music, stylish aesthetics, and immersive party vibes. Patrons can expect upgraded lounge experiences, an expanded food court with 10 cuisine stations, and exclusive luxury cabanas featuring private chefs and dedicated hosts.

“We have always been known for quality food and a premium atmosphere, but this year we are elevating every touchpoint and that’s why we are encouraging patrons to come out early and enjoy the actual brunch cuisine that will be prepared for them as the precursor to enjoying the rest of the event,” Clarke shared.

The event also serves as a major showcase for Ascend Innovations, the production company behind the staging. Clarke revealed the company was born from the journey of building Cabana Beach Daze, after noticing a lack of premium production services in the industry. This led him to invest in a company that could support both Cabana and other large-scale events.