ACTI student Shakira Johnson links customer engagement operations to entrepreneurship and marketing goals

Shakira Johnson, who is reading for customer engagement operations at ACTI, says the line of study supports her intention to branch into entrepreneurship and to take up marketing officer duties later in her career.

Speaking in a recorded message circulated online, she explained that the modules show her how to attract and retain patrons and how to navigate contrasting customer profiles without losing composure on the job.

Johnson said she favoured ACTI because the syllabus pairs customer engagement operations with introductory information technology. Through that pairing, she reported gaining hands-on practice with Microsoft Excel and Microsoft Word, including how the programmes’ built-in functions work for routine administrative work, and she noted that learners work through different functions inside each application so the competence stretches beyond the simplest tasks.

She also drew attention to the school’s wider portfolio, listing digital animation, software systems, and the customer engagement operations track among the routes open to learners. In her view, hosting that variety under one roof gives trainees resources she believes will prove useful across more than one kind of employment, and she stressed that the depth of options means support in several different situations once she completes her studies.

Johnson further remarked that the delivery style presses students to perform at a high level when they face examinations or other graded exercises. She tied customer engagement lessons back to the practical need to win business and to manage different kinds of customer encounters, stating that the IT component gives her concrete software abilities alongside that people-centred focus.