Magnum Adds Interactive Dancehall Experience for A Taste of Reggae Sumfest

Magnum Tonic Wine, the title sponsor of A Taste of Reggae Sumfest, will debut the interactive Magnum Endz, a professional recording studio, dance classes with Shelly Belly and more at Plantation Cove

L-R: Brandon Wallace, Magnum Brand Manager, Pavel Smith, Marketing Manager at J. Wray & Nephew Ltd., & Tesfaye Brown, Events Execution Analyst

Magnum Tonic Wine, title sponsor of A Taste of Reggae Sumfest, is bringing an immersive dancehall experience to Plantation Cove, inviting patrons to do more than watch the action - they'll become part of it.

The Magnum Experience will feature the interactive Magnum Endz lounge, exclusive bucket deals, photo opportunities, and high-energy entertainment throughout the event. In a festival first, fans will also get the chance to record in a professional studio, while legendary dancer Shelly Belly will host live dancehall classes, giving patrons the opportunity to learn some of Jamaica's most iconic moves.

“Magnum Endz is all about bringing fans closer to the culture they love,” said Brandon Wallace, Brand Manager for Magnum Tonic Wine. “For years, our brand has proudly invested in dancehall because we understand its impact, not only as music but as a lifestyle and a powerful expression of Jamaican creativity. This year, we wanted to create an experience - a Magnum Experience - where patrons don’t simply watch the culture unfold but where they can record it, dance it, celebrate it and truly live it. We are creating big moments that people will remember long after Reggae Sumfest ends.”

Voicemail's Qraig proves that classic dancehall moves never go out of style

The activation reflects Magnum's continued commitment to supporting dancehall by creating authentic experiences that celebrate the culture and the personalities shaping the genre.

“Every element has been carefully curated to encourage self-expression, connection, and memorable experiences that extend beyond the main stage,” Wallace added.

Whether relaxing in high-energy Magnum Endz, enjoying exclusive bucket specials, stepping into the recording booth, or learning dancehall moves from Shelly Belly and his crew, patrons can expect the Magnum Experience to be one of the standout attractions at A Taste of Reggae Sumfest.