Jamaica Basketball Association signs historic kit partnership with Adidas

The Jamaica Basketball Association (JaBA) has announced a landmark partnership with Adidas, making it the first-ever apparel sponsorship agreement in the history of Jamaican national basketball.

The deal, brokered by leading sports consultancy Business 2 Sports Group, marks a defining moment, not only for Jamaican basketball but for sport in the Caribbean.

Under the agreement, Adidas will serve as the official kit supplier and apparel partner of the Jamaica Men’s National Basketball Team (Jamrockerz).

In a historic first, the Jamaican national basketball kit will be made available for purchase by fans worldwide, a milestone that signals the growing global profile of the sport in Jamaica.

“This is a proud day for Jamaican basketball and for our nation,” said Paulton Gordon, President of the Jamaica Basketball Association. “Partnering with a global powerhouse like Adidas affirms what we have always believed, that Jamaican basketball belongs on the world stage. We are grateful to Adidas for believing in our programme.”  

As a committed supporter of the Jamaica national basketball programme in the lead-up to the FIBA Men’s Basketball World Cup 2027 Americas Qualifiers, Adidas has provided the team with apparel and equipment as the squad has built toward one of the most important campaigns in its history.

“This partnership is rooted in shared heritage and cultural connection. Jamaica has always been an important part of our global football story, and through our longstanding relationship with the Marley family, this felt like a natural extension of that legacy into basketball,” said Cam Mason, Head of Adidas Sports Marketing Basketball.

Central to this partnership is the deep and enduring relationship between Adidas and the Bob & Rita Marley Foundation. The Foundation, led by Cedella Marley, CEO of the Bob Marley Group of Companies, Grammy-winning singer, author, designer, and Marley’s daughter, together with her son, Saiyan Marley-Minto, have served as a driving force behind the development of basketball in Jamaica.

As a title sponsor of the national team’s FIBA World Cup qualifying campaign and with Cedella named as the official ambassador of JaBA, the Foundation has been committed to growing the sport from the grassroots level upward: funding court renovations, equipment, and youth development programmes, and leveraging its global network to raise the profile of Jamaican basketball on the world stage. In partnership with JaBA, the Foundation has facilitated school visits, equipment donations, and engagement with elite international athletes to inspire the next generation of Jamaican ballers.