Irie Jam Foundation expands mission to blend Caribbean culture, youth empowerment, and tech

The co-chair of the Irie Jam Foundation describes herself with humor and confidence as a “vibes master,” but behind the personality is a mission rooted in legacy, youth empowerment, and cultural preservation across the Caribbean diaspora in New York City.

“I am a woman of God, a wife, a mother… but also someone who walks boldly on purpose,” Clark said. “Everything we do is about empowering our community through culture.”

Alongside her husband and business partner, Bobby Clarke, she helps lead the Irie Jam Foundation, an extension of Irie Jam Media, one of the most influential Caribbean media platforms in the United States. The foundation focuses on bridging culture with opportunity, particularly for Caribbean youth navigating life in the diaspora.

“We didn’t want to only focus on back home,” Clarke said. “There are children right here in New York dealing with mental health challenges, poverty and identity struggles. We had to show up for them too.”

The foundation began with youth-centered programming, including a summer initiative that immersed children in Caribbean culture through food, music, art and faith-based learning. From porridge and ackee and saltfish breakfasts to poetry and Bible study, the goal was simple: keep heritage alive in the next generation.

“We were building more than a program, we were building identity,” she noted.

The organization is now expanding its reach into new areas through initiatives such as Purpose Talks and Tech Tribe, a program launched during NY Tech Week that spotlighted Caribbean innovation in the digital economy.

Held at the Jamaican Consulate in Manhattan, Tech Tribe brought together founders, technologists, investors and creatives to explore the diaspora’s growing influence in technology, entrepreneurship and emerging industries. The event underscored the Caribbean community’s role in shaping the future of innovation while creating new pathways for collaboration and opportunity.

“This is about legacy,” she said. “We want our youth to know who they are, where they come from, and where they can go.”

She said the shift into tech is intentional.

“A lot of our people are still afraid of change, especially technology,” she added. “But AI is here. The train has left the station. We need to be on it, not watching it pass us by.”

As the Irie Jam Foundation continues to expand, its message is clear: Caribbean culture is not just to be preserved; it is to be powered forward.