CB Foods Closes Exciting JPL Season with Bad Dawg at Finals

CB Foods delivered flavour, football, and vibes at the Jamaica Premier League Finals as Official Protein Sponsor, while Owen Hill, CEO of Professional Football Jamaica Limited, praised the company for being “more than just a sponsor” through its impact on Jamaican football and fan culture

Football fans celebrated with Bad Dawg

CB Foods Ltd. closed out the 2025–2026 Jamaica Premier League season with a high-energy Finals experience led by its sausage brand Bad Dawg.

Returning as the league’s Official Protein Sponsor for a second straight year, CB Foods brought flavour, giveaways, entertainment, and fan activations to the stadium through its flagship brands CB Chicken and Bad Dawg.

Nicole Hall, Senior Manager of Commercial Marketing at CB Foods, said the partnership reflects the company’s commitment to empowering communities through sport. “This marks our second year partnering with the Jamaica Premier League as the Official Protein Sponsor through our flagship brands CB Chicken and Bad Dawg. We believe in empowering people, and sport plays a powerful role in that by building discipline, teamwork, confidence, and community. Throughout the season, we’ve been proud to fuel teams behind the scenes with A Better Tasting Chicken while bringing good food and good vibes to fans at matches islandwide through the Bigga. Betta. Badda. Sausage.”

L-R: Samantha Fisher, Assistant Brand Manager at CB Foods, Demoy Henry, and, Alexandra McNamee, Marketing Coordinator at CB Foods

Fans also enjoyed interactive experiences throughout the Finals, including the Bad Dawg “Dawg House” photo booth, branded giveaways, and surprise promotions. During the Super Finals, hidden Golden Tickets placed beneath seats gave lucky patrons the chance to redeem free Bad Dawgs, with over 150 sausages handed out across the activation.

Owen Hill, CEO of Professional Football Jamaica Limited (PFJL), praised the continued partnership and the impact CB Foods has had on the league experience. “The partnership between the Jamaica Premier League and CB Foods has been one built on shared national pride and a genuine commitment to the growth of Jamaican football. CB Foods has consistently demonstrated that they are more than just a sponsor - they are an invested partner in the development of the sport, the clubs, and the communities that support the game week after week.”

“Through strategic activations, community engagement, and consistent support throughout the season, CB Foods has helped elevate the match-day experience for supporters while strengthening the connection between football, food, and Jamaican culture,” he added.

As the 2025–2026 Jamaica Premier League season came to a close, the partnership once again showcased the strong link between football, culture, and community across Jamaica.