Liberty Business relaunch in Montego Bay highlights Flow network investment

Liberty Business has been formally relaunched in Jamaica, with Flow vice president and general manager Stephen Price saying the company is investing heavily to support stronger digital services for businesses after Hurricane Melissa.

Price, who also leads the Liberty business brand locally, said demand on Flow’s network has climbed sharply since the storm. “The traffic on our network has increased by almost 40%,” he said, adding that the growth signals Jamaica’s continuing move towards digital services.

The brand, previously known as C&W Business, was reintroduced at a launch event at the Rose Hall Great House in Montego Bay. Price said the location was deliberately chosen, and announced that Liberty Business will establish its own headquarters in Montego Bay.

He said Flow has been shifting parts of its transmission network underground to improve reliability, replacing older copper infrastructure with underground fibre where possible. The company has also expanded and diversified its core network nodes as part of wider resilience work.

Liberty Caribbean, operated by Liberty Latin America, serves more than 20 regional markets. Price said the company has already invested about $85 million and is putting roughly $130 million into spectrum and physical infrastructure, despite the additional cost of rebuilding and strengthening systems after Hurricane Beryl.

The Liberty executive said the business arm is intended to help companies deal with digital transformation, cybersecurity risks, cloud adoption and higher customer expectations. He said Liberty’s network includes about 50,000 kilometres of subsea fibre, more than 17,000 kilometres of terrestrial fibre, connectivity across 30 markets, and data centres in the Caribbean.

Price also said Liberty supplies connectivity to businesses, competitors and Starlink, describing some entities as both customers and partners. He added that the company is expanding satellite capabilities to improve service in hard-to-reach and underserved communities.

Looking ahead, Price said the company is investing not only in upgrades but in next-generation technology, hinting that further announcements could come within weeks.