Magnum Tonic Wine Backing Reggae Sumfest as Lead Sponsor

Magnum Tonic Wine is again taking the lead sponsorship role for Reggae Sumfest, continuing its backing of Jamaican music, dancehall and live entertainment. Dealo Gordon, Sponsorship Manager at DownSound Entertainment, said the deal brings together two well-known Jamaican names with strong cultural ties. Festival organisers expect the arrangement to improve this year's event and help push Reggae Sumfest to a wider international audience. The news comes before “A Taste of Reggae Sumfest,” where dancehall acts Vybz Kartel and Mavado are set to perform.