Rush Sports Sets Caribbean World Cup Broadcast Push With Jamaica Studio Base

As the 2026 FIFA World Cup draws nearer, Caribbean Premier Sports Limited, the company behind Rush Sports, says it is building out a major broadcast plan aimed at giving Caribbean viewers broader access to the tournament.

CPSL Chief Executive Officer Michael Look Tong said Rush Sports has the rights to show the competition in 13 Caribbean markets: Jamaica, Trinidad and Tobago, Barbados, St Vincent and the Grenadines, Bonaire, Anguilla, St Kitts and Nevis, Montserrat, Dominica, Belize, Turks and Caicos Islands, the British Virgin Islands and the Cayman Islands.

Look Tong told the Jamaica Observer the goal is to give fans more than just match coverage, saying the company wants people to feel connected to the World Cup and share in the build-up and excitement.

Across 12 of those territories, Rush Sports is set to broadcast all 104 games in the expanded tournament. Jamaica will operate under a different model, with Rush Sports and TVJ splitting the schedule.

Look Tong said Rush Sports will show 52 matches in Jamaica, while TVJ will carry the other 52. The opening match and the final will be carried by both broadcasters, he said, with the remaining fixtures divided evenly.

Jamaica is also expected to be an important production hub for the regional coverage. CPSL plans to produce a World Cup studio show from the island and distribute it across the Caribbean.

The full list of presenters and analysts has not yet been released, but Look Tong confirmed that veteran broadcaster Lance Whittaker will be the main host. He said the programme will include on-air personalities, pundits, fan engagement and contributors from across the region.

CPSL is also planning World Cup activity outside regular television broadcasts, including cinema showings, public viewing events, fan promotions and giveaways, with match tickets among the prizes.

In Jamaica, CPSL has reached an agreement with Palace Amusement for selected games to be shown in cinemas. Look Tong said matches are expected at Carib 5 and Sunshine in Portmore, though the final schedule is still being worked out.

The cinema broadcasts will use dedicated high-resolution feeds sent directly to the venues. Look Tong said the company tested a similar approach for the Champions League final, where the largest cinema was filled and the crowd response was strong.

Similar cinema partnerships are also planned for Barbados and Trinidad and Tobago.

Jamaican football fans are also being promised major public viewing events. CPSL is working with Supreme Ventures on its football village viewing project at Caymanas Park, where organisers say the largest outdoor screen in the English-speaking Caribbean will be used.

Look Tong acknowledged that the operation comes with major challenges, including sponsorship pressures and the technical work needed to receive, distribute and record tournament coverage across several markets.

He said the company is nevertheless well positioned as kick-off approaches, with the Jamaica broadcast split, regional delivery systems and production infrastructure coming together.

Fans will also be able to watch on mobile devices through provider-linked apps. Digicel customers will have access through the Digicel Plus app, while Flow users will be able to use the Bluu application.