Sandals Dunn's River Backs 2026 Steer Town Community Football League
Sandals Resorts has been confirmed as the headline sponsor of the 2026 edition of the Steer Town Community Football League, with the partnership unveiled at a press launch held Thursday in the Louis Grant Conference Centre boardroom at Sandals Dunn's River in St Ann.
Organisers say the upcoming season will get under way in July and will feature eight clubs split across two zones, with the leading four sides from the group stage moving on to the semi-finals. The competition is being administered by the Steer Town Community Organization.
"[Sandals is] proud to stand alongside the Steer Town Community Organization in bringing this competition to life. This partnership is not new but a genuine desire to continue the upliftment of the community of Steer Town," said Kevin Clarke, general manager of Sandals Dunn's River, at the launch.
Clarke went on to frame the sport as a tool for personal development among young men in the area. "Football has always been more than just a sport. It is a unifying force. It creates discipline, builds character, and gives young men a positive outlet to showcase their talent, energy, and passion. This league will provide exactly that — a structured, meaningful space where skills can be sharpened, teamwork can flourish, and dreams can begin to take shape," he said.
The general manager also pointed to the resort group's wider community-development posture. "As a company, we take our role as good corporate neighbours very seriously. Our investment in this league is a reflection of our belief that strong communities create a stronger Jamaica. When our young people are engaged, inspired, and supported, everyone benefits," Clarke reasoned.
Steer Town Community Organization President Junior Wallace expressed gratitude for the backing and said he expects the working relationship with the resort to remain a smooth one. He noted that the league has long served as a force for cohesion in the community.
"We have always been seeking a corporate sponsor and we are over the moon that Sandals is on-board. They have been working with us on a number of events in the community and this sponsorship is really appreciated," Wallace said. He added that staging the tournament immediately after the FIFA World Cup was a deliberate move designed to capitalise on heightened public interest in football.
St Ann Football Association President Danny Beckford also welcomed the sponsorship, suggesting the Steer Town fixture has room to grow well beyond its current footprint. "The football association welcomes Sandals back to St Ann football and we wholeheartedly endorse the competition," he said, while flagging the knock-on commercial benefits the league is expected to deliver for businesses around the community.
Syndicated from Jamaica Observer · originally published .