CB Chicken Brings Stories, Smiles and Support to Allman Town Primary for Read Across Jamaica Day

CB Chicken supports Allman Town Primary School in Kingston with storybook donations and 10 cases of chicken, reinforcing its commitment to education, nutrition, and community development

Alia Hewitt, Marketing Coordinator at CB Foods, engages students with one of the many books written by Jamaican authors.

Read Across Jamaica Day at Allman Town Primary School became a memorable experience as CB Chicken brought stories, excitement, and support to students on May 5.

What began as a simple reading session quickly became an engaging and memorable experience. Students across Grade 1 and Grade 2 eagerly joined in, asking questions, laughing, and immersing themselves in the stories, highlighting how fun and enriching reading can be.

CB Chicken also donated storybooks and 10 cases of chicken to the school, reinforcing its commitment to education, nutrition, and community development. Teachers and the principal were also recognized with gift packages and vouchers in appreciation of their dedication.

L-R: Nicole Hall, Senior Manager, Commercial Marketing, CB Mascot Chicky and Samantha Fisher, Assistant Brand Manager (CB Foods) enjoy fun times with students at Allman Town Primary

A thoughtful highlight of the day was the selection of books, all written by Jamaican authors, including The Little Lion Series by Kellie Magnus, Jamaica in My Tummy by Jean Hawthorne Dacosta, and Magnus the Mongoose by Alison Latchman.

“We intentionally selected books by Jamaican authors because we wanted students to see themselves reflected in the stories they read,” said Nicole Hall, Senior Manager – Commercial Marketing at CB Foods. “It’s important that they recognize their own culture, voices, and experiences, as it helps build pride and confidence while inspiring them to dream bigger.”

“We wanted students to see themselves reflected in the stories they read,” said Nicole Hall, Senior Manager - Commercial Marketing at CB Foods, noting that literacy helps inspire confidence and shape brighter futures for Jamaican children.

For CB Chicken, selecting Allman Town Primary was both intentional and meaningful. “Allman Town Primary is one of our valued customers, and our customers are the backbone of our business,” Hall shared. “We wanted to pour back into a school that supports us, while also making a meaningful impact.

Reflecting on the day’s activities, Hall highlighted the meaningful impact the experience had on the students. “One of the most fulfilling parts of the day was getting the chance to connect with the students,” she shared. “You could see them light up, smiling, answering questions, pointing at the pages, and really getting involved in the stories. Moments like these remind you how important it is to pause, take time to read, and create meaningful connections with children."

Through initiatives like Read Across Jamaica Day, CB Chicken continues to support education, community growth, and the well-being of Jamaican families, helping inspire and empower the next generation.