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GLEANER

Dream Weekend expects up to 30,000 visitors to Montego Bay

Western BUREAU:Despite reduced hotel capacity following Hurricane Melissa, Dream Entertainment expects up to 30,000 visitors to descend on Montego Bay for this year's Dream Weekend, betting that the city's growing network of villas, guesthouses and short-term rentals will comfortably absorb them.The confidence is shared by the Montego Bay Convention Centre, which will host three of the festival's signature events in what executive director Mureen James describes as one of the facility's most significant entertainment partnerships to date.James said the collaboration reflects Montego Bay's growing reputation as a destination capable of hosting large-scale entertainment events while expanding beyond its traditional role as a venue for conferences, meetings and weddings."Hosting three signature Dream Weekend events represents one of the most significant entertainment partnerships for the Centre," James told The Gleaner.She said the partnership reinforces Montego Bay's evolution as a year-round destination for business events, leisure tourism and world-class entertainment, while generating business for hotels, restaurants, transportation providers and other tourism stakeholders.For Dream Entertainment group managing director Scott Dunn, concerns that reduced hotel capacity would limit the festival's success have proven unfounded."Numbers don't lie," Dunn said. "Montego Bay still has the most room stock on the island."While acknowledging that several hotels remain closed following Hurricane Melissa, Dunn said Montego Bay's diverse accommodation offerings have made the difference.Unlike destinations that rely primarily on hotels, he said Montego Bay boasts an extensive inventory of luxury villas, guesthouses and Airbnb-style properties that appeal to Dream Weekend's predominantly international audience."Our demographic is more than 80 per cent women," Dunn said