
Guinness Pull Up is heading back to Stadium East Car Park on June 20, following the event’s first staging in 2025. The Kingston show is again being positioned as a night centred on dancehall, sound system culture and live entertainment.
The concept takes its cue from a well-known part of Jamaican music spaces: when a tune grips the crowd so hard that the selector has to run it back. Organisers say the second staging will build on that feeling with performances, selector sets and immersive activities tied to Jamaican nightlife.
Dancehall artistes Kraff Gad and Rajah Wild are listed as the main acts for the event. They are expected to lead a programme aimed at highlighting the sounds and cultural influence that continue to shape entertainment in Jamaica.
Guinness Brand Manager Nadine Hylton said the return of Pull Up shows the brand’s push to deliver experiences that connect with Jamaican consumers. According to Hylton, the event was developed to honour the sound, spirit and confidence found in local nightlife.
She said the 2025 launch made it clear that patrons wanted an event grounded in the music they enjoy, the selectors who energise them and the culture they experience daily. Hylton said the brand is using that response as the base for year two, with Kraff Gad and Rajah Wild representing the boldness, edge and originality Guinness wants to support.
Alongside the headline performers, the event will include selectors Fyahman, Code Specs, Johnny Kool, Little Richie, Javy Supreme, DJ Dedical, Badda Bling, Niney Badness and DJ Haley. Their sets are expected to help create the interactive feel that organisers see as central to the Pull Up format.
Hylton said selectors are a key part of the experience because they know how to judge a crowd, raise the energy and create lasting moments. She said Pull Up is intended to bring music, patrons and the Guinness brand together in a wider cultural experience.
As the event returns for its second year, Hylton said the focus is on giving patrons an occasion that reflects the confidence of Guinness consumers and the strong energy of Jamaican entertainment. Entry to Guinness Pull Up will again be connected to the purchase of a Guinness six-pack, giving consumers access to the event.
Syndicated from Jamaica Observer · originally published .
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