IMPACT x Mystique 2026 marketing conference heads to Kingston

KINGSTON, Jamaica — Mystique Integrated is preparing to launch IMPACT x Mystique 2026, its first major marketing conference, at AC Hotel Kingston on April 30 and May 1.

In a Sunday release, the organisers said the conference is meant to put Caribbean intelligence at the centre of the marketing conversation. The event will examine how brands can expand in ways that fit regional conditions while still competing in international markets.

The organisers said the conference is built around the view that Caribbean cultural reach must now be supported by stronger systems, sharper strategy and the commercial discipline needed to turn influence into lasting economic gains.

The two-day programme will feature 46 sessions, including keynote addresses, panel discussions, fireside chats and workshops. Sessions will look at the role of Caribbean intelligence in brand growth, the effect of artificial intelligence on business decisions, and how integrated, results-focused marketing can produce measurable returns.

The speaker line-up combines overseas specialists with regional executives. International participants include Tyrona Heath of LinkedIn’s B2B Institute, Shanelle Gayle and Fanta Dicko of Google, Sasha Lucas of JPMorgan Chase, Kara Kia of Hearst UK, Brittany Johnson of Meta and Tom Sanville of Stagwell Group. Organisers said these and other presenters work where data, creativity and commerce meet in the marketing industry.

Local and regional practitioners will also be part of the programme. Market Me Consulting Limited, Grapevine Marketing and Associates, Garrick Communications Limited, NMD Inc, DRT Communications Limited, The LAB Limited, Leep Marketing, and Lonsdale Saatchi & Saatchi (Trinidad & Tobago) are among the agencies and organisations expected to contribute, with organisers saying their involvement will keep the discussions tied to real market conditions and practical execution.

Main Event Entertainment Group, iPrint Group and M-One Productions are the presenting partners. Sponsors include Scotiabank, RJRGleaner Communications Group, The Jamaica Observer Limited, The Jamaica Tourist Board, Red Stripe, CB Foods and National Baking Company.

Attendees will be able to move among three concurrent content tracks: the main stage, launch pad and control room. The format is intended to allow participants to shape their own schedules across the two days. Workshops held in the control room will be offered again on the second day so more people can access sessions with limited seating.

Conference participants will also get exclusive access to IMPACT TV, Mystique’s OTT platform. Through the platform, attendees will be able to watch recorded sessions after the event, revisit major discussions and catch presentations they could not attend in person during the conference.

Mystique Integrated Chief Executive Officer Valón Thorpe said the response to the event shows a wider readiness in the region’s marketing sector. “The response to IMPACT has been immediate and decisive. The level of support from partners, speakers and the wider industry tells us something very clearly. We are ready for a higher standard,” Thorpe said.

“This is not about a single event. It is about a collective shift. The Caribbean has always had creativity and cultural influence. What we are building now is the structure, the thinking and the commercial discipline to match it.”

“IMPACT is the beginning of a platform that brings the region together, aligns us with global standards and pushes us forward as a unified force. This is how we raise the bar, together,” Thorpe added.